When it comes to finding love, “there’s a lid for every pot,” as the saying goes.These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.Meanwhile, Age specializes in setting May-December relationships.
In a poll last October by the Pew Research Center, just 21 percent of Internet users agreed with the statement “people who use online dating sites are desperate,” an 8-point drop from the last poll in 2005.
Disapproval has gotten especially rare among 20-somethings, who grew up with web dating as the norm, says e Harmony spokesman Grant Langston.
The field is already crowded, with almost 3,900 companies running dating sites, according to a report last fall from business research firm IBISWorld.
The report projects the industry to add about a hundred companies per year over the next four years.
Still, those who break up can take solace that they’ll have plenty of help—from the likes of divorcedpeoplemeet.com, divorcedating.com, and justdivorcedsingles.com—in getting fixed up again.
Top Reads From The Fiscal Times: STEVE YODER writes about business, real estate and other domestic policy issues.
Related: How Work Affects Your Love (and Sex) Life At the core of most companies’ growth plans is expanding mobile use.
Online daters now spend more time on dating apps than they do on the sites themselves.
Offering geo-dating apps, which allow smartphone users to locate potential dates nearby--has become almost a prerequisite for keeping up in mobile.