"We have no overheads," says James, who is the sole full-time employee of the company.
"We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.
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This means that the ads could reach Facebook users that would not be found on traditional dating sites, such as celebrities, James claims.
"If you have the same interests as Kim Kardashian or a Premier League footballer, you could end up on their page," he says.
After processing your payment via Paypal, Lovebook creates a unique profile page for the customer, using three photos, and buys targeting Facebook advertising for the campaign. You pitch for love will be shown in paid ad slots across your targeted groups, reaching tens of thousands of people.
"These ads have the potential to go viral," says James.
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Transcending cultural differences and customs is just a small step to achieve that.
Knowing the difference and doing your market research can put your company on the path to substantial growth.
Let's start off by reviewing the formal definitions of each and then go into a deeper explanation of how marketing and advertising differ from one another: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
"We created a targeted Facebook ad and he got 60 leads.
He's been dating one lead, Sarah, for the past two months.
"The experiment was so successful that I decided there must be mainstream potential for a service like this.