Often they come from advocacy groups, who know that the big networks tend to be skittish about anything that might come off as too politically inflammatory.In 2009 a Catholic group called Fidelis attempted to purchase time for an ad showing a fetus that, because it was not aborted, grew up to be President Obama. Last year Focus on the Family, another anti-abortion group, did better with a commercial showing Tim Tebow's mother talking about her difficulties while pregnant with the eventual college football star.
Sports news channels offer round-the-clock coverage of every pregame interview and workout.
The NFL’s own cable network runs marathons of past Super Bowl highlights.
Today, the agencies that produce the ad spots put out press releases and sneak previews of what viewers can expect to see on Sunday, while websites everywhere scramble after the game to post rankings of the best and worst.
It’s all a way of maximizing the value of work that routinely costs millions of dollars to produce.
CBS accepted the ad, which was vague and non-controversial but directed viewers to a website with a more explicitly anti-abortion message.
That's a practice also embraced by marketers whose aims are purely, well, commercial.slideshow: Ads too hot for the Super Bowl Little-known companies sometimes devote their entire marketing budgets to buying one Super Bowl spot in the hopes of making a big splash.But for every one that does that, there's another that submits a blatantly over-the-top piece of creative for review with no real expectation of getting it accepted.Rejection in hand, they can then craft a quick — and cheap — publicity campaign around "the commercial CBS/Fox/ABC doesn't want you to see!" It's such a well-worn tactic, Advertising Age, the persuasion industry's magazine of record, this year declared a moratorium on coverage.Over the past three decades, Bud’s Clydesdale ads have been at times nostalgic, ironic, comic, and sentimental. In 20, the brewer told a jokey mini story about a donkey dreaming of joining the team.