As Shakespeare understood so well, the spirits come alive on this special, magical night.
In fact folklore has it that charms and divinations, predictors of love, will work on this night alone.
To keep the bank manager happy we have also introduced some optional paid-for services which we call Essentials.
With tens of thousands of members in the UK, USA and all over the world, we're one of the premiere web sites for dating.
Whilst we're first and foremost a successful dating site, we also have pioneered the concept of social dating.
With the use of modern technology, people can date via telephone or computer or meet in person.
This term may also refer to two or more people who have already decided they share romantic or sexual feelings toward each other.
Neurobiologist Robert Sapolsky constructed a reproductive spectrum with opposite poles being tournament species, in which males compete fiercely for reproductive privileges with females, and pair bond arrangements, in which a male and female will bond for life.
These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.
We were nominated as Steve Wright's Web Site of the Day (BBC Radio 2) and a year later we got the accolade again!
As far as we know we're the only web site ever to have won the award twice.
The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.