Zoosk says the blur fades over 40 seconds, but you can tap “Add Blur” whenever you like to remain hidden.
“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.
This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.
In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.
Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.
Shortly after, Bumble will roll out its own video support as well.
Announced in January, Bumble VID will allow users to share video “stories” on their profile.
Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.
Also like Stories on other social apps, these videos will vanish in a day.This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.