Online dating for adults ages 45-54 also increased 5%.
Understanding which demographics use online dating services will help marketers target audiences more precisely..
Tinder might not be No.1 now but there’s clear opportunity for expansion. A Quarter of Tinder Users are Already Paying for Online Dating Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.
Moving to GWI after completing a Ph D, Felim specializes in writing about online consumer behaviors and digital trends.
It’s 2016, and when it comes to dating apps, you’ve got *plenty* of choices. If you’re looking for the highest number of people using the app (and thus, more opportunities for a hot date), Tinder is your best bet, as online daters (25.6%) use it the most by a significant portion.
Online dating is growing in popularity among adults over 50, too.
For individuals between the ages 55 and 64, online dating usage has doubled from 6% and 12% between 2013 to 2015.
Felim Mc Grath Felim is Senior Trends Manager at Global Web Index.
He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series.This means that 90% of Match Group’s users will be exposed to advertisements between swipes and connections on the free versions of its platforms.Marketers can place advertisements in dating apps with confidence that the ads will be seen by a large audience. For straight couples, that number is closer to 1 in every 4 couples.Tinder now claims to have matched billions of online daters, with its daily number of swipes often surpassing a billion.Stats like these are some of the reasons why this dating app has gained large amount of news attention, as well as lofty valuations, amid claims that it is revolutionizing the online dating game.So, it’s clear that these new apps have yet to overtake traditional dating sites like Match.com, OKCupid and Chinese dating site Jiayuan.