Sadowitz put him in touch with H&R publishers and Objective Productions, a production company founded by the television magician Andrew O'Connor.
After several further shows with Objective, Brown set up his own company Vaudeville Productions with former Objective executives Michael Vine, Andrew O’Connor and Paul Sandler, in order to produce his own shows as well as other projects with other performers, both new and established.
It is a wide-ranging book in which Brown reveals some of the techniques he uses in his performances, delves into the structure and psychology of magic and discusses hypnosis.
He also applies his insight to the paranormal industry, looking at the structure of beliefs and how psychology can explain why people become 'true believers'.
Brown travels to the United States and convinces five leading figures that he has powers in their particular field of expertise: Christian evangelism, alien abduction, psychic powers, New Age theories and contacting the dead.
Under the guise of a motivational seminar, Brown uses conditioning over a period of two weeks to influence four members of the public to willingly choose to commit what they perceive to be an actual armed robbery of a security van Over several weeks, Brown convinces various members of the public that he has a fool-proof system for choosing the winner of horse-races and persuades them to bet increasingly large sums of money, to the point of convincing one of them to part with their life savings (the system is later revealed to be a confidence trick in which Brown had simply used different people to cover all possible scenarios)With the help of family and friends, Brown transforms the self-confidence of member of the public Matt Galley through a series of staged incidents to the point where he willingly boards a plane (having been afraid of flying) and then takes the controls when he believes the pilot has been incapacitated (it is later revealed the landing phase was conducted as a simulation)With the help of friends and family, over several days and using a special set, Brown convinces ordinary member of the public Steven Brosnan that the world has ended in a meteor strike, in order to change his perception of his life In part 1, Brown uses the cover of a drug trial to convince various members of the public to overcome their fears using "Rumyodin" (your mind).
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Brown does not claim to possess any supernatural powers and his acts are often designed to expose the methods of those who do, such as faith healers and mediums.
In his performances he often expresses that his magic tricks are achieved through purely psychological means.
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