It advertises itself as “the world’s largest sex and swinger community” and advertises its services across a host of adult websites.
This week the site was hit with what the noted was one of the biggest data breach attacks ever, with more than 412 million accounts exposed including many that had been deleted years ago.
The site implemented these changes to encourage more women to the site and to broadcast to entertain members.
Accessing certain features, such as e-mail, private chat rooms, webcams, blogging, and a webzine, requires paid membership.
Adult Friend Finder has an affiliate program, whereby webmasters are compensated for referring users to the site.
This is now the third instance of a major website hack aimed at an adult website in the past year.
Last year, a hack targeting Ashley Madison left millions of users exposed.
As a result, Conru started Adult Friend Finder, which he described as "a release valve".
Friend Finder has since established other niche dating sites, including Senior Friend Finder, Amigos.com, Big Church.com, and These employees have stated that the majority of customers do not notice the charges for many months.In 2007, Adult Friend Finder settled with the Federal Trade Commission over allegations that the company had used malware to generate explicit pop-up ads for the service on computers without user consent.Which sounds very cheap until you consider that some of the women there are after points which can be changed to cash and not looking for dates.So it appears to have an element of being a cam site while also being a social and dating site.Adult Friend Finder has been hit with a data breach 10 times larger than last year’s Ashley Madison attack, and anyone worried that their information may be out will be able to search the adult website’s hacked database.