Sharing your results could also be a way to start a conversation with your friends.
Christine Whelan, a sociologist at the University of Wisconsin, echoed this sentiment to NBC News.
Another quiz that is frequently credited with igniting the recent quiz craze is the “How Y’all, Youse and You Guys Talk” from the New York Times.
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It’s hard to say that about a lot of other forms of content.
Of course, all of this is completely useless if the quizzes you’re pushing on your audience are lackluster or don’t speak to their interests.
At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves.
This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with.
Sharing your results from a quiz is subtle way to say something about yourself without sounding vain.
In the aforementioned Car Throttle quiz, it gave users a justifiable reason to broadcast to their friends how much they knew about cars.
” Sherry Turkle, an MIT psychologist and cultural analyst, told Wired that people turn to quizzes as a result of their irresistible need to quantify the human condition.
“Basically, we’re trying to get a number,” she said. It gives people something to look at, an object to think with.
Given the undeniable popularity of quizzes, they should be a key part of any company’s content strategy.