A woman must uphold her standards.” But, she adds, character is just as important.
“I don’t think this is superficial at all,” says Jacqueline Whitmore, the founder of The Protocol School of Palm Beach.
“Speaking as a woman, most women of a certain age want security, but we also want someone who doesn’t look, act and dress like a troll.
And men with more education also had stronger preferences for female partners who were “good looking” and slender, whereas this was not a concern for women.
Some 95% of men with an advanced degree said it was “essential” that their partner was “good looking” versus 77% of those with a high school education or less, and 84% of those men said it was essential that their partner was slender versus just 12% of those with a high school education or less. A depressing confirmation of the worst gender stereotypes that suggests the dating game has not progressed much in the last 100 years? But it may go back even further than that, back to a time when social status (in a modern sense) was not important, Frederick says.
“And that’s hopeful because it allows for physical imperfections — not the unattainable physical flawlessness we’re bombarded with every day in the media,” she says.
But what people want and what they actually get are two different things.
Being kind and having good manners also helps.” Read: 10 things married couples won’t tell you The study may help people understand why the advertising industry (and society) puts so much emphasis on women being thin, “part of which is driven by pressure to attract a partner,” Frederick says.
And it may also throw light on why men strive so aggressively for higher income and assertively negotiate for raises, “because income affects not only their ability to pay for dates but also their likelihood of attracting a partner.” The fashion industry rarely focuses on advertising clothes to plus-size women and one major Harvard University study recently found that men are four times more likely to negotiate pay than women.
Cultural factors, of course, can greatly influence the extent of these preferences, he says.