Marketing firm Jana asked 1,500 18 to 30-year-olds in nine countries, pictured, where they go online when looking for a relationship.
Facebook was the most popular across the board, with Twitter coming in second and even My Space making the top three in certain regions The highest proportion of people who had met someone online was in Vietnam, at 67%, pictured, whereas only a quarter of people in Brazil said they had gone on online dates.
But the responses from the more active group suggest they’re highly frustrated.
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“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.
They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.
According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).
Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.
She signed up for JDate, an online dating site for Jewish singles.
“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.
You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.
So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.
And we found that the free sites generally did marginally better than the paid ones, presumably because they offer a better value.