Likwise, editor Ms Deirdre Veldon reports good membership numbers for the site's dating service: "The site has enjoyed huge success since it launched in February, with a membership of over 54,000 already, equally split between males and females.
And we're not just talking about traffic volumes - from a financial point of view, our revenues have increased by over 80 per cent in the last six months." Ireland, while small, is attractive to a global site like because of its "unique demographic", says Ms Samantha Bedford, Match.com's UK and Ireland manager.
While the notion still produces the occasional smirk in this country, online dating long ago went from novelty to big business.
Supposedly the biggest online revenue generator after pornography, online dating is predicted to grow from a $313 million (€243 million) business with 6.7 million users last year, to a $473 million one this year, and then $623 million by 2008, according to Jupiter Research. Animal will not only connect you to a fellow golden retriever aficionado but also allow you to post a profile of your pet.
Looking for a like-minded liberal Democrat in the US? For Esat BT's dating site, business has been excellent, says Mr Larry Taylor, web development manager at Esat BT.
The site has 20,000 registered users and, between June and September, saw a 35 to 40 per cent growth in revenue, he says, with 50 to 100 users online every evening.
While analysts predict 19.4 per cent growth this year in the US market, that's a major drop from the three-digit growth some operators have enjoyed.
Layoffs have followed - let 30 employees go, and changed chief executives this year, while a major rival in the US, True.com, made 90 people - 60 per cent of its workforce - redundant.
only lets you see the subject headings of emails sent to you until you subscribe - then you get the full content of the message.
While Business Week recently stated that only about 20 per cent of site users for and Yahoo Personals convert to paid subscriptions (a figure Ms Bedford declined to confirm), the numbers obviously add up for the sites themselves.
But, he says, the last 12 months have seen a significant shift in Ireland over the previous three years, when there was "general confusion in the market over what people should be doing".
"There's a momentum building on the Irish sites, for Irish users.
Then, memberships are structured to nudge subscribers towards a longer commitment at a lower cost.