Historically, it used to be enough to have an online presence on the Internet for the one-way broadcasting and dissemination of information.
The number of social networking site users continues to grow As of May 2013, almost three quarters (72%) of online U. adults use social networking sites, up from 67% in late 2012.
When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites.
The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%.
Internet users ages 18-29 are the most likely to use Twitter.
In addition to asking about general usage of social networking sites in our current survey, we included a stand-alone question about Twitter and found that 18% of online adults are now Twitter users.
This is roughly double the 8% of online adults who used Twitter in November 2010, the first time we asked about Twitter as a stand-alone platform.
At the WSIS Forum in May 2010 in Geneva, co-organized by ITU, the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the United Nations Conference on Trade and Development (UNCTAD), a high-level debate on “Social Networking” was held, which triggered lively discussions on political and social implications of social networking for knowledge societies.
The debate, organized jointly by UNESCO and ITU, brought together representatives of government, legislators, policy-makers, industry, civil society and users to exchange views on the opportunities and threats of these tools for the future (see Pioneering the use of social networks at WSIS Forum 2010).
Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older.
Although online seniors are less likely than other age groups to use social networking sites, adoption rates for those 65 and older have tripled in the last four years (from 13% in the spring of 2009 to 43% now).
Facebook’s most recent changes to personalize the web will see emoticons and friends’ avatars popping up all over users’ browsing.